Yes yes yes, it’s really true! Lana Del Rey will model for the fall campaign of H&M! We of course heard the rumours, but what we didn’t know is she -surprise- is also modelling the winter collection!
It won’t be just another campaign too, because H&M turned to  photographers Inez van Lamsweerde en Vinoodh Matadin. Famous for their beautiful work with various fashion magazines and designers.
The official campaign video will not be released until september 19th so until then we’ll just have to be happy with the photo on the left. Looks great though, doesn’t it?

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